UK's Birmingham wins global race for first ever Action Stadium
The first stadium will be in Birmingham’s Star City in the 40,000 sq ft former Virgin Active. The stadium opens in Autumn 2019, with more sites in the pipeline for 2020, including openings in Asia and the US. The Scandinavian concept is set to rock the global entertainment and leisure sectors with a concept that takes family leisure and competitive socialising to new heights.
The diversity of games and digital integration through a bespoke app, allowing the creation of private and public leader boards will ensure addiction to something healthy and active for a change!
Lightlease director, Tom Pope, commented ‘ I am so excited to see this epic project take a physical form and as a father and self-confessed big kid, I can’t wait to compete! Action Stadium is going to define indoor leisure for years to come.’
Lightlease are exclusively retained by Action Stadium on their global expansion.