John Reed Fitness Confirmed as Anchor for British Land's Broadgate
John Reed have secured their London flagship site, taking the 23,000 sq ft anchor unit in British Land’s Broadgate development adjacent to Liverpool Street Station in the City of London. The unit is configured over 2 levels, fronting the Liverpool Street station entrance / Crossrail and the underground, plus the internal mall that leads through into the concourse. The first floor also benefits from a glass bridge unit that over sails the mall.
More than just a gym, there will be a surprise element to the ground floor of the unit. The fully glazed impressive corner unit will showcase the off-the-wall stunning interiors synonymous with the JR Fitness brand, which will add something truly unique to the City of London.
Tom Pope commented, ‘Broadgate is a development we feel very confident will be a success and so we are delighted that John Reed will be the anchor unit. British Land were blown away by JR’s operations in Germany and we believe Broadgate is the right platform for John Reed to launch their UK expansion from.’